廣告自然是在國內(nèi)用的東西。但并不是說不管什么只要符合酒店標(biāo)識(shí)設(shè)計(jì)國內(nèi)的形式就行了。也許我搞錯(cuò)了對象,近年來在國際性的戛那CM節(jié)上日本的TVCM連續(xù)遭到慘敗。原因很清楚。一個(gè)例子是在主要流行的15秒的CM中,日本的TVCM只是單調(diào)地連續(xù)呼叫商品的名稱,不能讓人深切體會(huì)到商品的特點(diǎn),這與要求體現(xiàn)事物本質(zhì)的國際水平存在著很大差距。

   另一個(gè)例子和15秒的短時(shí)間有關(guān),明星太多了。引人注目就是好,這種觀點(diǎn)在國際上是不被認(rèn)可的。 我并不是說日本的酒店標(biāo)識(shí)設(shè)計(jì)廣告都要搞成全球化標(biāo)準(zhǔn),但我想并不只是我一個(gè)人希望廣告用戶和廣告制作人創(chuàng)造出哪怕一件可以說達(dá)到了世界標(biāo)準(zhǔn)的廣告。

   Advertising is naturally something used in China. But it doesn't mean that no matter what, as long as it conforms to the domestic form of hotel logo design. Maybe I made a mistake. In recent years, Japan's TVCM suffered a series of disastrous defeats in the international Cannes cm Festival. The reason is clear. One example is that in the main popular 15 second cm, Japan's TVCM only monotonously calls the name of the goods continuously, which can't make people deeply understand the characteristics of the goods. This is far from the international level of reflecting the essence of things.

   Another example relates to the short time of 15 seconds. There are too many stars. It's good to be conspicuous, which is not recognized internationally. I'm not saying that the design and advertising of hotel logo in Japan should be made into a global standard, but I think I'm not the only one who wants advertising users and producers to create even one advertisement that can be said to meet the world standard.